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Social Media Study Analyzes ‘Typical’ Web 2.0 User

Nikhil — Sat, 07 Mar 2009 10:39:12 +0000

The heaviest contributors to the Web 2.0 phenomenon — the people who upload YouTube videos, keep blogs, and tag articles — tend to be youngish, outside the middle class, and equally likely to be men or women. Unsurprisingly, they also tend to live much of their life on the Internet, and use more than one device to get there.

That’s according to a new study by Netpop Research, entitled Media Shifts to Social 2009. The study examines people engaged in what the report defines as one-to-many social media — uploading photos, blogging, tweeting, file sharing, and so on.

The Netpop report is based on a survey of 4384 broadband users, age 13 and up, conducted in September and October of last year. It purports to provide marketing trend insights on “the new consumer media habits shaping businesses today.”

The study breaks down broadband users by how much they contribute to these social sites. Heavy contributors, who on average connect with nearly 250 people a week on a one-to-many basis, make up seven percent of the whole. They are relatively young, with an average age of 33. They’re evenly split between men and women. (Surprisingly, women outnumber men among medium and light contributors, but men outnumber women amongst old-fashioned non-contributors.) People making between US$50,000 and $75,000 tend to contribute less than those richer or poorer than themselves, according to Netpop’s data.

Heavy contributors tend to be what Netpop Research defines as Online Insiders, who “do more of everything there is to do online” and “see themselves essentially ‘living online.’” They’re more likely to use multiple devices to access the Internet, including smartphones and publicly-accessible computers. They like to blog, and tend to post content that relates to their interests and reflects their opinions.

The report is available for $500.

……Source

Nikhil

digital producer, blogger, obsessed with music and web technologies, loves basket ball, tennis n traveling.

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Google Friend Connect Hooks Up With Blogger

Nikhil — Thu, 26 Feb 2009 23:02:43 +0000

Google has integrated Friend Connect with its weblog publishing service Blogger. Essentially, this enables people to start following (i.e. subscribing to) blogs using their Google, Yahoo, AIM or OpenID accounts and turns Blogger more into a social network than a straightforward blog publishing service.

Blogs that you follow will be listed in your Blogger profile and the integration will also leverage existing relationships, meaning you’ll be able to quickly see if your friends are also following those blogs.

The integration was announced on Google’s new Social Web Blog, and the post promises more goodies in the future:

And this is just the first step in the integration, so be sure to stay tuned for further improvements, including an easy way to add OpenSocial gadgets through Blogger and the integration of the commenting features.

Here’s a video:

Just two weeks ago, Google introduced what it calls the Social Bar, a way for webmasters to include a small strip on top of their web pages and to enable them to add links for drop-down gadgets that lets visitors do things such as sign in via Friend Connect, see who else has signed in recently, check out comments, etc.

Google Friend Connect, which is the company’s own data portability effort, was opened up for all websites in the beginning of December 2008, right when Facebook made Facebook Connect generally available as well.

And thus, the battle for who will control access to your online identity continues. My guess is it’ll go on for a while before someone can be declared the winner, if at all…… Source

by Robin Wauters,TechCrunch.com on February 26, 2009

Nikhil

digital producer, blogger, obsessed with music and web technologies, loves basket ball, tennis n traveling.

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Twitter- leading the social media revolution

Nikhil — Thu, 26 Feb 2009 20:14:51 +0000

Surprisingly, and unlike many other social networks, the average Tweeter is 31. By comparison, MySpace has an average age of 27; Facebook is a little younger at 26; while LinkedIn is the social network of choice for those in their 40s. In the tweetosphere, 25- to 34-year-olds hold a slight majority over 19- to 24-year-olds by about 1 percent. With age comes money in our society, and that litle tidbit of truthiness is reflected among tweeters as well. According to PIAP, 17 percent of adult Internet users who make $30,000 or less also tweet, while only 10 percent of households making $75,000 or more broadcast their status into cyberspace. This is not particularly suprising as the memo points out, since the younger generation typically earns less money than older folks.

Tweeters are also more ethnically diverse and more likely to live in a city. Neither statistic is suprising as American youths are more ethnically diverse than older Americans. Twitter most likely appeals more to those in the urban jungle because city social lives are typically more active and less centralized than in rural areas…..Source

My Tweeter Profile

Nikhil

digital producer, blogger, obsessed with music and web technologies, loves basket ball, tennis n traveling.

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